Purple Banana - ArticlesPurple Banana - Articleshttps://www.purple-banana.nl/articlesTue, 10 Mar 2026 23:15:59 +0100http://zoho.com/sites/<![CDATA[Do's and don'ts of Chatbots]]>https://www.purple-banana.nl/articles/post/visitor-to-customer1We like to have a lot of visitors, on our website that is. But what do you actually do with that traffic? Do you wait for them to eventually reach out to you, or do you have more triggers in place to engage your potential customers?]]>
You are increasingly encountering chatbots in companies. And that makes sense because if you have to answer all questions in the old-fashioned way, you need a large service apparatus, call center, mailroom, etc. So, chatbots are making their way into answering questions, sometimes simply and sometimes in a way that almost seems human.

But streamlining your sales through chatbots is still in its infancy, not least because sales should be personal, shouldn't it? We are often afraid that potential customers will drop off and feel mistreated if we approach them personally.

But if you want to shape your sales online, you will quickly realize that you need larger numbers of visitors. And those numbers are often so large that you cannot talk to all of them personally. If you can approach them personally at all. And that's where chatbots can play a significant role.

In this case, we describe how a chatbot can be used in an unexpectedly different way to pick out the best opportunities online and actually provide a personal approach.
]]>Wed, 13 Sep 2023 12:01:08 +0200<![CDATA[Newsletters are dead!]]>https://www.purple-banana.nl/articles/post/visitor-to-customer3We like to have a lot of visitors, on our website that is. But what do you actually do with that traffic? Do you wait for them to eventually reach out to you, or do you have more triggers in place to engage your potential customers?]]>
It may sound a bit dramatic, but it's time to think about sending out your newsletter. Does the following scenario sound familiar to you?

It's the end of the month already, and it's been a month since we sent out a newsletter. So, we quickly copy the newsletter from the previous month and then scratch our heads, wondering, "What interesting things have we experienced this past month?" We hurriedly create an article about that one customer you've been working with, the product you haven't highlighted yet, and then hastily search Google for some images related to the topic. And then, we send it out quickly, and we're done for another month!

Apart from larger companies with a mature marketing department that includes content managers, a marketing plan, a media agency, and a significant budget, this is still a common practice in many businesses. Our advice is to STOP DOING THIS!
]]>Wed, 13 Sep 2023 12:01:08 +0200<![CDATA[How to get visitors to become customers]]>https://www.purple-banana.nl/articles/post/visitor-to-customerWe like to have a lot of visitors, on our website that is. But what do you actually do with that traffic? Do you wait for them to eventually reach out to you, or do you have more triggers in place to engage your potential customers?]]>
We like to have a lot of visitors, on our website that is. But what do you actually do with that traffic? Do you wait for them to eventually reach out to you, or do you have more triggers in place to engage your potential customers? Most companies do not yet have intelligent tools behind their websites that boost their conversion rates and, in turn, drive their sales.

In this case, we describe how you can easily translate a typical sales conversation into a customer journey for unknown visitors, ensuring that you extract more valuable leads from your website. In this scenario, Zoho Expert not only provides the technology but also engages in discussions with you about your sales approach and how it can be standardized.

The primary benefits of this approach are that you can accomplish more work with fewer people by dedicating your time to leads that are more likely to generate revenue. Additionally, it allows you to increase your sales and generate more revenue.
]]>Wed, 13 Sep 2023 12:01:08 +0200<![CDATA[This simple hack makes your Pagespeed score so much better!]]>https://www.purple-banana.nl/articles/post/higher-pagespeed-scoreGoogle gives your website a score based on a number of things such as the speed of loading. With Pagespeed from Google you can test how your website scores on the loading speed and therefore the user-friendliness.]]>
Google gives your website a score based on a number of things such as the speed of loading. With Pagespeed from Google you can test how your website scores on the loading speed and therefore the user-friendliness. 

But where a beautiful website quickly scores well on a desktop, the score for mobile often lags very behind. And then you're left with an orange or red circle and a score below 50. But this is often easy to speed up. 

First, you need to make sure that the loading of all kinds of scripts such as Google Analytics, Cookie banners and other marketing tools or advertising scripts is done by Google Tag Manager. That gives you more control over which scripts are used and when they are loaded.
Then you create a new trigger. In the picture above you can see that the trigger filters out a number of things, in this case 2 important things for a Wordpress website. But the Headless Visit is what matters. Create a new variable of type Custom Javascript Macro.
Then you can put a piece of Javascript code in it. There you put the following code:

function(){
   if (window.screen.height - jQuery(window).height() === 0){
     return true;
   }else{
     return false;
   };
}

Then add the variable as a filter in the trigger and you are rid of the bots that pass by your website but also of Pagespeed; it does not load all the scripts you need, which greatly increases the loading time, especially on Mobile. You will soon end up with a score of more than 70!
Wanna know more? Book a slot
]]>Tue, 12 Sep 2023 16:48:32 +0200